He’s the one who makes our story come to life with our apps.Īnd when I speak of a story, I’m speaking metaphorically and really mean our concept. Paul and I are the perfect team for this company because Paul loves the same media and we’re able to share this vision. Tapbots has been a dream for me in the sense that it’s provided a solid platform to build a story around. I grew up loving movies, cartoons, anime, comic books, manga, games… you name it. Mark: We’ve built a story around our company. Can you tell us more about the thinking behind this approach and what you’re trying to achieve? While some complain that Convertbot is somewhat counter-intuitive, we set our app apart from the crowd and most find it genuinely enjoyable.Ī strong interface is clearly important to you, and your apps are fun, playful and have personality. Our goal was to make the most entertaining unit converter possible, with great design and a very satisfying user experience. A unit converter was a great choice, and those unit converters already on the App Store were very utilitarian. Also, while Weightbot received a lot of praise, not everyone found a weight-tracker useful, so we wanted to make sure our second app would be useful to anyone. Mark: With the unexpected success of Weightbot, we knew people would be expecting something as good or better with app two. So the name Tapbots was born and we’ve been able to create our own little world of apps, in the form of robots. From a marketing and brand perspective, this gave us a lot to run with. We loved the idea of each app having a unique personality. After much of Weightbot’s design had been figured out, we started thinking of a company name. Some of my initial designs resembled Eve and we kept moving forward from there.
#MAC PASTEBOT MOVIE#
Also, inspiration came from the movie Wall That title’s simplicity inspired what we wanted to do with Weightbot. The idea of weight tracking being enjoyable came from using Nintendo’s Wii Fit. We felt if we provided a great user experience, people might enjoy weighing in on a daily basis. Tracking one’s weight isn’t the most enjoyable task and we wanted to see if we could change that with design. We looked at the weight-tracking/dieting apps on the App Store and weren’t pleased with them. I thought it would be a great side project and we were curious to see how it would turn out. at the time and he asked if I was interested in helping him design a simple weight-tracking app.
Mark Jardine: Paul and I worked for Oakley, Inc.